…without talking to them, of course. [Note: This has been sitting in my queue since September; I’m going to publish it as-is so it counts as “done.”]
- Papers (external)
- Reports (internal)
Blogging is like talking to them, but what’s the impetus to get a blogging (internal or external) program going? The NSF problem: how do you know it will work (i.e., help everyone know what everyone else is good at) without doing it first? Blogging as a fun part of work, not as a chore.
- to help make skills more widely known in-house
- internal development
- internal culture
not aimed at promotion of organization
- however, good bloggers are good ambassadors to the public and future partners
- external blogging is useful to draw in experts from outside the organization
- Good points: https://blogin.co/
More good points: http://en.wikipedia.org/wiki/Corporate_blog#Internal_blogs
Time commitments and return.
Personality of bloggers and readers–some people like to write, some like to read, some are a mix. Some would rather just talk to you.
Do some searching on this, maybe case studies are out there?